Hospitality companies have provided more than a million beds for emergency and frontline workers during the pandemic. As the legions of refugees fleeing war in Ukraine grow, they return with a little technological boost to help them.
Hotel companies keen to reserve excess rooms for refugees fleeing Russia’s war on Ukraine are beginning to list their properties through a new online directory.
Hotels, hostels and other professional accommodation providers can express their interest by listing their spare parts inventory on the Hospitality for Ukraine webpage.
The move comes as refugees could number one million within weeks, according to Wall Street Journal reporter Drew Hinshaw.
The hospitality effort was put together by Stay the Night, a marketing agency, and Kash Bhattacharya, who runs the consumer site BudgetTraveller.
“Seeing the crisis unfolding in Ukraine right now, it’s easy to feel helpless,” said Rosie Willan, co-founder and CEO of Stay the Night. “But there is action we can take together as an industry. This campaign goes to the heart of what hospitality is – welcoming people.
The effort is reminiscent of the Hospitality Helps campaign supported by several travel tech companies at the height of the pandemic. That effort has led hospitality providers to pledge 1.2 million beds to emergency and frontline workers.