Guest house

Discover the interior of Maison de la Luz, a New Orleans guesthouse created by the Ace Hotel team | Economic news


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The historic New Orleans Town Hall annex has reopened as Maison de la Luz, a new luxury guesthouse developed by the team behind the Ace Hotel.

The six-story, 67-room property moves into the 110-year-old building, located next to the Ace and just behind Gallier Hall, after a full 2-year renovation. The hotel itself is closed to the public, but passers-by can spot it at Bar Marilou, the property-linked craft cocktail bar. The bar, which has a separate public entrance to the side of the guesthouse, opened on Friday May 17 in what was once the building’s law library.

The project is the second local development of Atelier Ace, the creative agency behind Ace Hotels, and The Domain Cos., Which is developing the South Market District, a $ 500 million mixed-use development in downtown New Orleans. Los Angeles-based design firm Studio Shamshiri oversaw the hotel’s design. Quixotic Projects, a French hotel group with several cocktail bars in Paris, manages Bar Marilou. The bar is the group’s first American business. EskewDumezRipple was the architect of the project and Palmisano was the general contractor.

The Domain Cos., The developer and owner of the project, approached Atelier Ace with an interest in the redevelopment of the building at 546 Carondelet Street. The historic building “seemed perfectly suited for a larger scale project,” she said.

The project “was our opportunity to take 20 years of experience and filter it through our unrestrained love for New Orleans and our impulse to take risks and push the needle forward,” Sawdon said.

The hotel joins a growing list of historic renovations reshaping the city’s central business district and warehouse district. Recent hotel conversions, fueled largely by historic tax credits, include the NOPSI Hotel, which opened inside the historic NOPSI headquarters on Baronne and Union streets in 2017; Le Troubadour, which transformed the 17-story Rault Center on rue Gravier into a 184-room boutique hotel; and the Jung Hotel on Canal Street, which opened 207 rooms after a $ 140 million renovation in 2018.

The team behind Maison de la Luz thinks they can carve out a space for themselves despite a recent explosion in supply. With the property, Atelier Ace seeks to provide an alternative to the traditional New Orleans luxury hotel market – fewer rooms, tailored service and high design, said Peter Honan, hotel sales manager.

The idea is to turn the tide and avoid what Ace Hotel Group CEO Brad Wilson calls “beige luxury,” Honan said. They expect the hotel to have wide appeal, including among foreign travelers. Rates start at around $ 389 a night.

“As we grow and expect more international travelers and people coming from more distant destinations, we have something that will truly resonate with them as a luxury no matter where they go,” Honan said.

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Tuesday afternoon, the hall of the Maison de la Luz was quiet, except for the sound of footsteps on the century-old staircase and the checkered floor. A chandelier of grouped round lights gives off a warm glow. The vibe was contrasted with its sister property, the 234-room Ace Hotel, which sits across Lafayette Street and has a bustling lobby filled with tourists and locals as a selling point.

“We wanted the Maison de la Luz to be a private sanctuary,” Sawdon said.

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The historic building on Carondelet Street more recently housed the Stone Pigman law firms. Renovations at Maison de la Luz began in 2017. The property now has 67 bedrooms, a common guest area, and a Chinese-inspired private dining room in blue and white where guests will meet. serve breakfast. The majority of rooms have both a walk-in shower and a separate bathtub. The most expensive suites are on the second floor of the building, which like many historic buildings has the highest ceilings in the building.

Honan outlined a few details. Room keys hang from a silk tassel and are left with the concierge when guests are out for the day. A biblical snake motif repeatedly surfaces, from the snake carrying apples lining a rug to the sculptural handles of the snake shower – a reference, Honan said, to a local history shaped by both religion and local people. celebrations.

Local touches include craft beer from Louisiana breweries stored in in-room minibars and painted works by New Orleans artist Rebecca Rebouché. WWOZ automatically broadcasts the in-room Bluetooth radio when guests check-in.

Sawdon said the goal is to weave high standard amenities and services into the historic environment.

“It’s a place that feels like it’s always been there, created just for you,” Sawdon said.

Jennifer Larino covers residential real estate, retail, tourism, and other consumer and business news for NOLA.com | The Times-Picayune. Reach her at [email protected] or 504-239-1424. Follow her on Twitter @jenlarino.

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